Large Company Sales Roundtable

Premier Sponsor

WHEN: June 7-8, 2022

WHERE: Hilton O’Hare at the O’Hare International Airport in Chicago, IL

Questions? Please contact Patti Rausch at


DAY 1 – June 7, 2022

4:00 PM: Restructuring Sales Teams to Succeed in Today’s Marketplace with David Bauders, CEO, SPARXiQ, Bob Decker, VP of Sales, Livingston & Haven, Courtney Enser, VP of Sales, Millcraft and Matt Kaufman, VP of Sales, Palmer-Donavin

6:00 PM: Drinks and Dialogue Reception

7:00 PM: Dinner with Michael Rogers, Futurist-in-Residence, The New York Times; Columnist, MSNBC

DAY 2 – June 8, 2022

7:00 AM: Breakfast with Seth Waugh, Vice President of Government Relations, NAW

8:00 AM: Solve Your Compensation Puzzle with Donya Rose, Managing Principal, The Cygnal Group

9:15 AM: Break

9:30 AM: Virtual vs. In-Person External Sales – What We’ve Learned Since 2020 with Tim Kasida, Director of Strategic Partnerships, Allego

11:00 AM: Roundtable Discussion

12:00 PM: Joint Luncheon for All RT Groups

1:00 PM: Coaching Your Sales Team to Improved Performance with Doug Wyatt, SPARXiQ

2:15 PM: Adjournment

Click Here To Add This Event To Your Calendar

Strategic Partners

About the Large Company Sales Roundtable

The NAW Large Company Sales Roundtable for direct members was created as a mechanism for the senior sales executive of large distribution enterprises to network with non-competing peers in multiple lines of trade on key sales issues.

Similar to other Large Company Roundtables NAW has created for the Senior Technology, Senior Operations, CFO, and Senior Human Resource executives, this by-invitation roundtable is composed of executives from large companies that meet in Chicago two times per year. This highly interactive group consists of the SENIOR-MOST sales executives.

The registration fee of $500 covers meetings costs of this event. Participants are expected to cover the cost of their hotel and travel. There are no additional fees to attend the meetings, which will last one day beginning with a reception and dinner the evening before.

Eligibility: Companies with $100 million in annual revenue.
The NAW Large Company Roundtable is the only opportunity that provides networking and benchmarking with other top executives of non-competing, like-sized Wholesale-Distribution companies.