Large Company Senior Sales Executive Roundtable


WHEN: November 1-2, 2022

WHERE: Hilton O’Hare at the O’Hare International Airport in Chicago, IL

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Questions? Please contact Courtney Powell at


DAY 1 – November 1, 2022

2:30 PM: Welcome reception and registration

3:15 PM: Emerging Technology in Sales*

This session showcases the latest impactful, emerging technology driving “blue space” growth in areas such as CRMs, Artificial Intelligence, Cost-to-Serve Modeling, and Customer Satisfaction tools.

5:00 PM: Break

5:45 PM: Cocktail reception

7:00 PM: Dinner and Disruptive Innovation and Driving Technologies**

DAY 2 – November 2, 2022

7:15 AM: Breakfast

8:00 AM: Change Management**

8:45 AM: Break

9:00 AM: Cohort networking roundtable

10:00 AM: Break

10:15 AM: How to Educate Sales Reps*

This session examines what the next 3-5 years look like for sales teams and how new employees can learn from older reps as they join the company and create their own networks.

12:00 PM: Lunch

12:15 PM: Government Relations Update from NAW

1:00 PM: Adjourn

  • ** General Education Session = This session will take place with all event attendees in a keynote/plenary type format
  • * Cohort Educational Session = This session will take place with your specific Senior Sales cohort

About the Large Company Sales Roundtable

The NAW Large Company Sales Roundtable for direct members was created as a mechanism for the senior sales executive of large distribution enterprises to network with non-competing peers in multiple lines of trade on key sales issues.

Similar to other Large Company Roundtables NAW has created for the Senior Technology, Senior Operations, CFO, and Senior Human Resource executives, this by-invitation roundtable is composed of executives from large companies that meet in Chicago two times per year. This highly interactive group consists of the SENIOR-MOST sales executives.

The registration fee of $500 covers meetings costs of this event. Participants are expected to cover the cost of their hotel and travel. There are no additional fees to attend the meetings, which will last one day beginning with a reception and dinner the evening before.

Eligibility: Companies with $100 million in annual revenue.
The NAW Large Company Roundtable is the only opportunity that provides networking and benchmarking with other top executives of non-competing, like-sized Wholesale-Distribution companies.